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CTS final project - Rebranding of a daily object

cts
Well this is the final project of CTS this subject in FNBE. In this project, we are required to form a 5 person group to complete two tasks. The first task is literally individual and the second task is group work. Firstly, our group leader is required to take a number simply and then will get the daily object that the leader has chosen. The daily object that my group chose is DUCT TAPE !!

In the first task, we are required to produce a new name new logo new brand and new package of our product. Then, we need to write a report on the process how we develop the new face of the daily object. We have to note down or draw mind maps of the demonstration of the rebranding process.



Created with flickr slideshow.


This is the real packaging of my duct tape name as FOREVER TAPE !


After this one, we have to complete our group work by using the selected packaging to shoot an advertisement video and also make a promoting presentation and a poster. My forever tape has been selected. YEAH !  We can modify the packaging so that the final packaging for our final presentation would be nicer. 

After modifying, our group's duct tape packaging will be like this

(The red coloured box become light blue and the logo is changed as well)

The advertisement video only can be 30-45 seconds. This is our advertisement video. We paid effort for it !


Next, it is our final presentation !!! Our booth is making some wedding concept and photobooth.The theme colour is blue and white. Here is some photos of the presentation and also our booth.


This is our booth and also the poster which sticked on the edge of the table

Me and the lovely booth


This is the brand name on our soft board

These are our dear packaging. We have done 16 packagings ! 
          

Here is some handmade photobooth props.
          

The photobooth !

 The TEAM :)

There was a 5 minutes presentation for us to sell our products like a promoter. Every group had shown up a lot of promoting skills just to get attention from lecturers. Some of them used some game or free gift to attract "customers" too ! Therefore, our booth used PHOTOBOOTH concept to attract people so that people can take photo at the photo booth after purchasing our forever tape.

Behind the scene




     


       






   



Reflection



In this final project, I really gained so much not only on knowledge but also the precious experiences. I improved my communication skills so that I can discuss more on the product modification and will not argue easily. Besides, I also improved the thinking and problem solving skills because I have to think more about the rebranding stuufs so that the product looks attractive and yet unordinary. The presentation have to be special as well. I did really learn a lot and all these creative thinking skills will be useful for the rest of my life and I wouldn't forget what have i learnt as well as experienced ! Thanks to FNBE !



Communication skills


Lifelong learning
Thinking & problem solving skills










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